Marketing Manager

We are FAIRTIQ!

FAIRTIQ is the leading mobile pay-as-you-go provider that simplifies public transport ticketing using an innovative geo-positioning based technology.  We use state-of-the-art technology and methods for software development in order to evolve our products and support our rapidly growing user community. 

FAIRTIQ was founded in 2016 as a start-up with the mission of providing the easiest way to sustainable mobility for everyone, everywhere.  Very quickly, FAIRTIQ has become the reference for usability and ease of use in public transport both by the industry and the users.

Today, the company counts over 130 employees in seven countries. Our technology is usable all over Switzerland, Liechtenstein, and Denmark, as well as several parts of Germany, Austria, France, the Netherlands and Czech Republic with constant increase in reach. FAIRTIQ is growing, and you can grow with us!

Who we are looking for

Join the FAIRTIQ team as our new Marketing Manager 80-100% in Switzerland or Germany and be part of a revolution that’s reshaping the way people experience mobility! Our dynamic marketing and product team is all about innovation, driving growth, and building a brand that’s loved by users across our expanding markets. Are you a marketing enthusiast who’s excited by digital products and motivated by the thrill of capturing new audiences? Do you have a knack for creating experiences that keep users engaged and excited? If so, you’re exactly who we’re looking for!

As our B2C Marketing Manager (Campaigns & Social Media), you’ll be at the forefront of FAIRTIQ’s brand presence, driving creative campaigns and building a social media identity that truly stands out. You’ll work alongside a team of passionate, forward-thinking individuals who are dedicated to delivering experiences that inspire, engage, and delight users every day. If you’re ready to make an impact and help lead the charge in transforming mobility, this is your chance to join a movement. Let’s create the future of sustainable mobility together!

Your Responsibilities

• Create and coordinate B2C advertising measures and campaigns with compelling stories that span across the app funnel (from awareness to acquisition to retention) in all FAIRTIQ-markets, but especially in Switzerland.
• Build a strong organic social media presence for FAIRTIQ, with a special focus on Instagram and TikTok.
• Set up, coordinate, monitor, optimise and analyse online performance ad campaigns in all FAIRTIQ-markets alone a/o in collaboration with external freelancers/agencies. 
• Apply an experimental growth hacking approach to marketing measures and analyse, report and iterate measures based on their effectiveness.
• Collaborate with the marketing team, external content creators/influencers, freelancers, and agencies to develop campaign concepts and materials.
• Oversee and plan FAIRTIQ’s B2C advertising budget, with a particular emphasis on online ad campaigns.
• Help FAIRTIQ strengthen its branding and become a well-known and loved B2C brand. 

Your Requirements

• B2C Advertising Experience: Marketing background with min. 1-3 years in developing B2C ad campaigns across awareness, acquisition, and retention phases.
• Language Skills: Fluent in English and German (oral & written). Swiss-German, Italian and French are a plus. 
• Passion, Creativity, and Strategic Mindset: Genuine enthusiasm for marketing, with strong creativity, attention to detail, and a proactive approach. Ability to experiment with new ideas and contribute to building a recognizable B2C brand.
• Passion and Enthusiasm for Marketing and Advertising: Genuine passion and love for the fields of marketing and advertising, with a strong detail-orientation and eye for design and a proactive attitude toward continuous learning and improvement.
• Social Media and Content Creation: Skilled in managing organic social media (Instagram, TikTok), with experience in creating effective platform-specific content (willingness to film/create visuals is a plus).
• Performance Marketing and Analytics: Experience in setting up, monitoring, and optimising online ad campaigns, along with strong analytical skills for reporting and identifying insights.
• Collaborative Campaign Development: Ability to work seamlessly with internal marketing team members, external content creators, influencers, and agencies to craft compelling campaign concepts and materials.
• Team Collaboration and Communication: Excellent communication skills with the ability to coordinate effectively across different teams and external parties.

At FAIRTIQ, we believe that our employees are our biggest asset. A healthy culture, based on respect, inclusion, diversity and individual empowerment is the key to our success story.

We Offer

• Dynamic and international work environment 
• The opportunity to contribute to a highly innovative and market-proven product in a fast growing, international scale-up.
• Collaborative and supportive team environment.
• Mobile office and flexible working hours, office location in Berlin, Bern and Zurich with work-from-anywhere policy.
• Possibility for part-time work 80-100%.
• Budget and support for self-improvement and further education.
• Discounts on public transport as well as benefits for sports promotion programmes (eg. Urban Sports subscription in Germany)

At FAIRTIQ, we don’t just accept difference, we celebrate it, we support it, and we thrive from it for the benefit of our employees, our products and our community. FAIRTIQ is a proud equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.

Data Protection - Your personal data will be held by Fairtiq for a maximum of 12 months. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. Please contact dataprotection@fairtiq.com if you wish for your data to be removed.